Revenue Development Lab

Start date for next remote Lab: 8th September 2021

Session dates for next remote Lab:
8th September 2021, 9:00 – 10:30 BST
22nd September 2021, 9:00 – 10:30 BST
6th October 2021, 9:00 – 10:30 BST
20th October 2021, 9:00 – 10:30 BST
17th November 2021, 9:00 – 10:30 GMT

Closing date 25th August 2021

Cost per person: £1250
3 or more participants rate: £1,000
Subsidised news industry rate: £750

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About this lab

Take a revenue opportunity for your business from concept to test, working in a facilitated collaborative learning environment with industry peers.

Who it’s for

Middle to senior editorial newsroom managers and media start-up leads who need to test a new revenue stream.

Examples of who might benefit from attending include:

Senior Product Manager, Membership Manager, Subscriptions Manager, Digital Strategist, Digital News Strategy Leader, Business Strategist, Audience Development

 

Modules

1

Select new potential revenue source

Expand your knowledge of revenue opportunities for your business, and choose a revenue stream to pilot and test during the lab.

2

Design revenue pilot

Learn and apply fundamentals of SMART goal-setting and human-centred design to your revenue project.

3

Identify supporting technologies

Select technologies to support and run your revenue pilot, and to measure what’s working and what isn’t.

4

Prepare for pilot launch

Set your launch date and begin offline preparation for your pilot, using the cohort’s group forum for real-time feedback and problem-solving.

5

Launch and test revenue pilot

Run your pilot project, using the cohort’s group forum to trouble-shoot. Share lessons learned to articulate your own insights and benefit from the insights of fellow cohort members.

Benefits of taking part

Improved understanding of revenue opportunities for journalism

Ability to use SMART and HCD strategies to improve product design and testing

Improved understanding of technologies to support new lines of revenue

Improved ability to identify and select technologies to measure the effectiveness of your revenue pilot

Ability to develop a revenue pilot roadmap from concept inception to launch

Opportunity to share lessons learned with and from the entire cohort

Expected takeaways

Identification of a new line of revenue or improvements to an existing revenue source for your business

An SMART-based strategy to test your revenue pilot and inform future revenue projects

Improved skills in collective problem-solving

A roadmap for running your revenue pilot

Access to a trusted group of collaborators with whom you can tackle shared challenges into the future

Structure

Pre-session preparation

1-3 hours per session

5 group sessions

1 hour 30 minutes each

Self-guided tasks, reading, and research between group sessions

1-3 hours

Equipment needed

Laptop or desktop computer with camera, speakers and microphone

Internet connection

Ability to run Zoom and Miro

Language: English

Facilitators

Other labs that we run