Revenue Development Lab
About this lab
Take a revenue opportunity for your business from concept to test-ready, working in a facilitated collaborative learning environment with industry peers.
Who it’s for
Middle to senior editorial newsroom managers and media start-up leads who need to test a new revenue stream.
Examples of who might benefit from attending include:
Senior Product Manager, Membership Manager, Subscriptions Manager, Digital Strategist, Digital News Strategy Leader, Business Strategist, Audience Development
Select new potential revenue source
Expand your knowledge of revenue opportunities for your business, and choose a revenue stream to pilot and test.
Design revenue pilot
Learn and apply fundamentals of SMART goal-setting and human-centred design to your revenue project.
Identify supporting technologies
Select technologies to support and run your revenue pilot, and to measure what’s working and what isn’t.
Develop your concept pilot
Prepare for your pilot, using the cohort’s group forum for feedback and problem-solving.
Get ready to launch and test
Refine and finalise your pilot, using the cohort’s group forum to troubleshoot. Share lessons learned and benefit from the insights of fellow cohort members
Benefits of taking part
Improved understanding of revenue opportunities for journalism
Ability to use SMART and HCD strategies to improve product design and testing
Improved understanding of technologies to support new lines of revenue
Improved ability to identify and select technologies to measure the effectiveness of your revenue pilot
Ability to develop a revenue pilot roadmap from concept inception to launch
Opportunity to share lessons learned with and from the entire cohort
Identification of a new line of revenue or improvements to an existing revenue source for your business
An SMART-based strategy to test your revenue pilot and inform future revenue projects
Improved skills in collective problem-solving
A roadmap for running your revenue pilot
Access to a trusted group of collaborators with whom you can tackle shared challenges into the future
5 group sessions
1 hour 30 minutes each
Self-guided tasks, reading, and research between group sessions