Revenue Development Lab

Session dates for next remote Lab – you’ve just missed us – register your interest for next dates or get in touch to talk about an in-house Lab.

Register your interest in a Fathm Lab
Decorative icon

About this lab

Take a revenue opportunity for your business from concept to test-ready, working in a facilitated collaborative learning environment with industry peers.

Who it’s for

Middle to senior editorial newsroom managers and media start-up leads who need to test a new revenue stream.

Examples of who might benefit from attending include:

Senior Product Manager, Membership Manager, Subscriptions Manager, Digital Strategist, Digital News Strategy Leader, Business Strategist, Audience Development




Select new potential revenue source

Expand your knowledge of revenue opportunities for your business, and choose a revenue stream to pilot and test.


Design revenue pilot

Learn and apply fundamentals of SMART goal-setting and human-centred design to your revenue project.


Identify supporting technologies

Select technologies to support and run your revenue pilot, and to measure what’s working and what isn’t.


Develop your concept pilot

Prepare for your pilot, using the cohort’s group forum for feedback and problem-solving.


Get ready to launch and test

Refine and finalise your pilot, using the cohort’s group forum to troubleshoot. Share lessons learned and benefit from the insights of fellow cohort members

Benefits of taking part

Improved understanding of revenue opportunities for journalism

Ability to use SMART and HCD strategies to improve product design and testing

Improved understanding of technologies to support new lines of revenue

Improved ability to identify and select technologies to measure the effectiveness of your revenue pilot

Ability to develop a revenue pilot roadmap from concept inception to launch

Opportunity to share lessons learned with and from the entire cohort

Expected takeaways

Identification of a new line of revenue or improvements to an existing revenue source for your business

An SMART-based strategy to test your revenue pilot and inform future revenue projects

Improved skills in collective problem-solving

A roadmap for running your revenue pilot

Access to a trusted group of collaborators with whom you can tackle shared challenges into the future


Pre-Lab preparation

1-3 hours

5 group sessions

1 hour 30 minutes each

Self-guided tasks, reading, and research between group sessions

1-3 hours

Equipment needed

Laptop or desktop computer with camera, speakers and microphone

Internet connection

Ability to run Zoom and Miro

Language: English

Other labs that we run