AI Solutions

for Newsrooms

Fathm is your AI partner for newsroom transformation.

Using our expertise we guide you through the hype, build a clear path, and empower your team to harness AI’s full potential.

The Fathm Advantage

Unbiased Expertise
We offer independent, vendor-neutral guidance tailored to your newsroom’s specific AI needs, ensuring you make informed decisions free from external influence.

Results-Driven
Our track record of successful AI implementations in news organisations demonstrates our ability to deliver tangible results and drive real impact.

Industry Veterans
With extensive experience in both news and technology, we deeply understand the unique challenges and opportunities facing your newsroom and provide solutions that are both innovative and practical.

Strategic Alignment & End-to-End Support
We work closely with you throughout your entire AI journey—from defining your strategy and goals to implementation, training, and ongoing optimisation— ensuring that AI solutions are fully integrated and aligned with your broader mission and vision.

Fathm AI Solutions

AI Audits

Kick-start your exploration of how AI can work for the newsroom with a quick-turnaround, tailored audit that will highlight where AI is a risk to your organisation and where it can be implemented in service of your goals.

Our approach

Knowledge Transfer: We deliver a comprehensive briefing on the current state of newsroom AI, successful use cases, and emerging trends. This empowers your team with the insights needed to make informed decisions.

Readiness Assessment: A deep dive into your organisation's skills, culture, and technology. We pinpoint where AI fits into existing workflows and where it can create new efficiencies.

Fathm’s AI Audit is a bespoke process involving interviews, workshops, observation, and research – tailored directly to your organisation.

Audits start at 2,000 GBP and are dependent on scope and newsroom size.

Newsroom AI Strategy Support

Artificial intelligence is rapidly transforming the news industry. While many solutions are still in their early stages, proven best practices are emerging. Fathm leverages its expertise to guide newsrooms through this dynamic landscape, ensuring successful and ethical AI adoption.

Our Solution

Fathm empowers newsrooms to leverage the power of AI by:

AI Strategy Development: We collaborate with your team to define your AI goals, identify the most impactful applications, and create an ethical framework for implementation.

Technology Sourcing & Integration: Our AI experts help you build a robust analysis and procurement process, then navigate the landscape to find the right AI tools for your specific needs and seamlessly integrate them within your existing workflow.

Change Management & Training: We guide your team through the adoption process, providing comprehensive training to ensure your journalists can leverage AI effectively.

Workflow Optimisation: We help you identify and implement AI-powered efficiencies across the newsroom, always prioritising journalistic integrity.

Sample Use Cases

Election Coverage: How can AI help your election coverage? Should you be automatically generating social-first candidate profiles? What about tracking real-time sentiment shifts across demographics and regions?

Investigative Reporting: Uncover hidden connections within vast datasets.

Community Engagement: Personalised news feeds that resonate with your local audience.

Fathm Newsroom AI Training

If our consultancy services help you craft your AI roadmap, our bespoke training programmes equip your teams to bring that vision to life. We draw on the same areas of expertise with an added focus on practical skills development.

Key Areas for Training

Newsroom AI Fundamentals: Building a shared understanding of AI terminology, capabilities, and ethical considerations.

AI Tools and Workflows: Mastery of specific tools, techniques, prompts and best practices for integrating AI into newsgathering, production, and distribution.

Prompt Engineering for News: Practical, hands-on workshops on crafting effective prompts to unlock AI's potential in newsgathering, investigation, content creation, and workflow optimisation

Identifying AI Opportunities: Developing an eye for recognising where AI can create efficiencies, new storytelling formats, or audience engagement enhancements.

Data Literacy for AI: Understanding data collection, preparation, and analysis to power effective AI models.

AI-Enhanced Content Creation: Using AI for tasks like automated transcription, summarisation, content personalisation, and translation.

Addressing Bias and Misinformation: Training to identify and mitigate potential biases in AI systems and combat AI-generated misinformation.

AI Project Management: Best practices for managing AI initiatives, from pilot projects to larger implementations.

Building and Deploying a Machine Learning Model: This advanced module is offered for teams directly involved in AI model development.

Delivery Formats

In-person Workshops: Intensive, interactive sessions tailored to your newsroom's specific needs and use cases.

Virtual Training Series: Modular programs delivered online for flexibility and accessibility.

Hybrid Models: Blending in-person kickoffs with online learning for a balanced approach.

Brown Bag Lunch Sessions: Short, focused training sessions delivered in-person or virtually during a lunch break. These sessions provide a light introduction to key AI concepts or tools, ideal for sparking team discussions and initial upskilling. Examples of Brown Bag Lunch topics could include:

  • Understanding AI for Content Personalisation

  • The Role of AI in Fact-Checking and Verification

  • Introduction to Automated Transcription Tools

On-Demand Resources: Self-paced learning materials, including videos and tutorials, to support ongoing development.

We’re already working with international broadcasters and publishers. Why don’t we work together?

Have you seen our AI Unlocked series?

Fathm has been teaming up with WAN-IFRA to deliver “AI Unlocked”, an initiative to help media find their way in the world of artificial intelligence.