News and updates
How to measure the ROI of AI in your newsroom
Most newsrooms measure their AI investment by hours saved - the easiest number to grab, and the least useful one. This piece breaks down the three places AI ROI actually shows up (efficiency, quality and risk, and trust and retention), and the near-miss metric almost nobody is tracking.
If your audience is reading your story through ChatGPT, journalism has a problem
A chance conversation with a 19-year-old student raises an uncomfortable question for journalism: if audiences are turning to ChatGPT to explain the news, what does that say about the way news is being written? In this thought-provoking piece, Fathm Expert Network member Manjiri Kulkarni Carey explores AI, audience needs and why publishers must rethink how they deliver journalism in an AI-first world.
Fathm deepens international footprint with three regional director appointments across Latin America, Africa and Asia-Pacific
Fathm, the media innovation and strategy consultancy, has appointed three regional directors as it moves from project-based international work to a permanent, on-the-ground presence in three of its fastest-growing markets.
Claudia Báez joins as Regional Director for Latin America, Leonie von Elverfeldt as Regional Director for Africa, and Jaemark Tordecilla as Regional Director for Asia-Pacific. The appointments come as Fathm looks to convert a growing portfolio of regional partnerships into longer-term, deeply embedded programmes, rather than one-off engagements. The appointments also mark a deliberate push beyond Fathm's traditional newsroom base, as the company expands its client mix to include SMEs, corporations with in-house media or marketing teams, and media organisations across each region.