News and updates
How media organisations can build a subscription strategy that actually retains readers
Every media leader knows the number that actually matters isn't new subscribers. It's the ones who quietly don't renew three months later. Acquisition gets the campaign, the paywall test, the discount code, the launch email. Retention gets a dashboard nobody checks until the churn number is already bad.
Shadow IT in the Newsroom: What it is, why it's happening, and how to get ahead of it
Do you actually know every AI tool being used in your newsroom Not the ones on the approved list. The ones people are actually using. The chatbot helping a reporter hit a deadline. The transcription tool someone quietly switched to. The browser extension nobody ever mentioned. If the answer is "probably not", you're not alone. The biggest AI risk in many newsrooms isn't the technology itself. It's not knowing what's already happening.
AI governance for newsrooms: A practical starter guide
Right now, somewhere in your building, a reporter is pasting a leaked document into a chatbot to summarise it. A social editor is using AI to draft ten headline variants before lunch. An intern is "just checking" a quote against a transcription tool nobody signed off on. None of this is malicious. All of it is happening without anyone in the building agreeing it should.
That's not an adoption problem. That's a governance problem and it's the one keeping media leaders up at night this year.