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How print automation will free legacy news publishers to focus on the future
Way back in 2010, news publishers started talking about the ‘digital tipping point’, that moment when online revenue would surpass print revenue, as newspapers inevitably disappeared from their portfolios.
The phrase became an annual report cliche through the 2010s as first tablets, then smartphones, then metered paywalls became the cornerstones of the media landscape.
But fast forward to right now and printed newspapers are, interestingly, still here and for many ‘legacy’ news publishers print still dominates revenue.
How to build impact-driven journalism with measurable outcomes
Newsrooms are being asked to do more than produce quality reporting. They are expected to demonstrate relevance, influence decision-making, strengthen communities, and create lasting value for audiences and stakeholders alike. In other words, journalism is being judged not just by output, but by impact.
Stop trying to future-proof. Start building organisations that can keep up.
There's a problem with the idea of "future-proofing." It sounds reassuring, but it rests on a false premise.