News and updates
The Value Proposition Problem
A strong value proposition is the foundation of every successful product strategy. In this blog, Fathm Expert Network member Leonie von Elverfeldt explores why product teams often overcomplicate their value proposition, how to build one that resonates with customers, and why clarity, not complexity, is the key to product-market fit and long-term success.
Journalism must give people back an accurate picture of each other
Why do we consistently underestimate the kindness, generosity and goodwill of those around us? In this thought-provoking article for Fathm, media strategist Khalil A. Cassimally explores the growing gap between perception and reality, and argues that journalism has a vital role to play in rebuilding trust, strengthening social connection and helping people better understand one another. Through research, newsroom examples and audience insights, he examines how journalism can move beyond informing audiences to actively helping societies reconnect.
Nine Myths About AI in Journalism - From Someone Who’s Seen Them Up Close
AI in journalism is surrounded by hype, fear and misinformation. In this expert blog for Fathm, media consultant Sebastián Auyanet unpacks nine of the biggest myths about AI in newsrooms, drawing on first-hand experience working with publishers across Latin America. From newsroom adoption and AI governance to automation, archives and editorial oversight, this practical guide explores what is really working and what organisations need to know before implementing AI.