News and updates
If your audience is reading your story through ChatGPT, journalism has a problem
A chance conversation with a 19-year-old student raises an uncomfortable question for journalism: if audiences are turning to ChatGPT to explain the news, what does that say about the way news is being written? In this thought-provoking piece, Fathm Expert Network member Manjiri Kulkarni Carey explores AI, audience needs and why publishers must rethink how they deliver journalism in an AI-first world.
Fathm deepens international footprint with three regional director appointments across Latin America, Africa and Asia-Pacific
Fathm, the media innovation and strategy consultancy, has appointed three regional directors as it moves from project-based international work to a permanent, on-the-ground presence in three of its fastest-growing markets.
Claudia Báez joins as Regional Director for Latin America, Leonie von Elverfeldt as Regional Director for Africa, and Jaemark Tordecilla as Regional Director for Asia-Pacific. The appointments come as Fathm looks to convert a growing portfolio of regional partnerships into longer-term, deeply embedded programmes, rather than one-off engagements. The appointments also mark a deliberate push beyond Fathm's traditional newsroom base, as the company expands its client mix to include SMEs, corporations with in-house media or marketing teams, and media organisations across each region.
Shadow IT in the Newsroom: What it is, why it's happening, and how to get ahead of it
Do you actually know every AI tool being used in your newsroom Not the ones on the approved list. The ones people are actually using. The chatbot helping a reporter hit a deadline. The transcription tool someone quietly switched to. The browser extension nobody ever mentioned. If the answer is "probably not", you're not alone. The biggest AI risk in many newsrooms isn't the technology itself. It's not knowing what's already happening.