News and updates
How to measure the ROI of AI in your newsroom
Most newsrooms measure their AI investment by hours saved - the easiest number to grab, and the least useful one. This piece breaks down the three places AI ROI actually shows up (efficiency, quality and risk, and trust and retention), and the near-miss metric almost nobody is tracking.
If your audience is reading your story through ChatGPT, journalism has a problem
A chance conversation with a 19-year-old student raises an uncomfortable question for journalism: if audiences are turning to ChatGPT to explain the news, what does that say about the way news is being written? In this thought-provoking piece, Fathm Expert Network member Manjiri Kulkarni Carey explores AI, audience needs and why publishers must rethink how they deliver journalism in an AI-first world.
How media organisations can build a subscription strategy that actually retains readers
Every media leader knows the number that actually matters isn't new subscribers. It's the ones who quietly don't renew three months later. Acquisition gets the campaign, the paywall test, the discount code, the launch email. Retention gets a dashboard nobody checks until the churn number is already bad.